McCAFE POP-UP

Client : McDonalds
Agency: STRUCK
Creative Director : Brent Watts
Portrait Illustrations : Russ Gray
Designer : Sarah Martin

McDonalds came to STRUCK needing a space designed for the 2012 Sundance Film Festival. McDonalds wanted a space that was inviting, fun, and warm, a place people would want to come get out of the cold and enjoy their McCafe products. They also needed a series of outdoor graphics designed for an outdoor seating area.  

We filled the space with bold patterns, bright colors, and warm textures. The projects wide range of deliverables included 15' x 30' wrap around graphic, 15' x 4' hanging menu board, multiple exterior blade signs, window decals, outdoor space graphics and menu board, folded table menus, a set of pillows, and coffee signs to indicate regular and decaf at the self serve bar. 
The client was elated with the work even though the pop-up shop only stayed open for a total of 5 days for the festival.